In this day and age, great products sell themselves like wildfire. The problem is that while offering a product is easy, offering a product users love is hard. Most startup companies fail because they don’t offer a product users love.
We believe getting to product-market fit requires spending an enormous amount of time and effort cultivating users for feedback. This means doing all the unscalable things contra to what the business was founded to do.
The goal of new products is to learn and improve via the data collected. It is the most tangible way towards offering a product users love.
By valuing the attention of each individual and making early users stakeholders in your product, a startup improves its odds by accelerating towards product-market fit. Everything falls into place when users love your product.
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